Channel 4’s in-house creative agency, 4Creative, has reimagined the British national anthem to mark the launch of Channel 4’s new make-over show Drag SOS.
‘God Save All Queens’ was written and produced in partnership with SIREN and includes such lyrics as: ‘We’ll be fantabulous / Transform be glorious / You could be one of us / God save all queens’.
The rewrite of this historic song is brought to life in a bold and celebratory film featuring Manchester-based drag collective The Family Gorgeous, and drag queens from around the country.
Jonas Roth and Rasmus Smith-Bech, Creative Directors, 4Creative, said: “The UK has come a long way and we wanted to create an anthem reflecting today’s progressive world. A song which challenges prejudice, champions confidence, and celebrates drag and the sense of belonging it brings”.
The film will launch on Friday 14th June during Pride season and will run in a variety of lengths across Channel 4 TV and social platforms. The track will also be released on platforms including iTunes, Spotify, Apple Music and Google Play on the same day.
Drag SOS launches as a six-part series on Tuesday 25th June at 10pm on Channel 4, and will see The Family Gorgeous, one of the UK’s most fabulous drag collectives embark on their first ever glamorous national road trip. Their aim? To help ordinary Brits go on a voyage of self -discovery as they transform into a bigger, better, drag-enhanced versions of themselves.