💠Channel 4!!!💠
@channel4, the UK’s iconic broadcaster, has undergone a mega re-brand that brings a fresh new look and sound to our screens. 🌟✨
The team here at SIREN & @factorystudiosuk were given the task of creating the future sound of Channel 4. The main objective? Strengthening the brand connection across their various platforms and channels, and sound played a vital role in achieving this!
Working closely with @lynseyatkin, Chris Wood, @holdlauren31, @k_jackson_01, Zaid Al-Qassab, and the amazing @4creativec4 team, we set out to craft a sonic playground that embodies the values of Channel 4. Our aim was to make it distinct, memorable, and relevant for the digital era.
The sonic world we've created for Channel 4 will continue to evolve throughout the year. But to kick things off with a bang, the re-branding is accompanied by a flagship new sound for the channel - four distinctive notes that symbolise Channel 4's fresh and #AltogetherDifferent approach.
A huge well done to Anthony Moore, @sianrogers and @bethmass93 for all their hard work throughout the project!
🎶🔊🎵
#sonicbranding #mnemonic #sounddesign #channel4 #altogetherdifferent
FOLLOW US: @SIREN_MUSIC